The region pages are just how the local work is organised. Truth is, I build for trades right across the UK — your town doesn't need its own page for me to build you a site that ranks in it.
Every site I build is made to rank in the exact places you work — your town, your surrounding areas, the jobs you actually want. That's the same whether you're in a big city with a region page or a village that isn't listed anywhere on this site.
The local pages you see are just the busier patches I get asked about most. They're not the limit. If you're a trade anywhere in the country, you get the same thing: a proper, custom site built around how your customers search for you locally.
Search results for trades are local by default. When someone searches for your trade, Google shows them businesses near <em>them</em> — so a site built properly around your town and services ranks in your area regardless of where that is in the country. You don't need to be in a big city to be found. You need a site built to be found in your patch.
From the Highlands to the South coast, city centre to rural village — if you're a trade in the UK, you're covered. Pick a region for the local picture, or just text me whatever your patch and I'll build you something that wins work where you are.